GSR Brand Midas is a boutique consulting firm based in Chennai, India, established in 2012. The company specializes in the travel and aviation sectors, offering a range of services that include airline partnerships, airport retail strategies, and loyalty program management. With a workforce of 1,001 to 5,000 employees, GSR Brand Midas provides cross-industry expertise and has expanded its focus to include healthcare, fintech, green tech, food and beverage, quick-service restaurants, and staffing solutions. The firm features an Omnichannel Experience Management (OXM) platform that enhances customer engagement through integrated, multi-channel experiences. Additionally, GSR Brand Midas offers IT and HR consulting, executive recruitment for leadership roles, and specialized solutions such as airport concierge services and market research for aviation stakeholders. The company serves multinational corporations, banks, and publicly listed companies, emphasizing enterprise-grade solutions tailored to large-scale operations.