Groww is a prominent Indian fintech company based in Bangalore, founded in 2016. It started as a direct mutual fund distribution platform and has evolved into a comprehensive online investment platform. Groww aims to make investing as intuitive and accessible as e-commerce, focusing on millennials and digital natives in India. The company offers a variety of financial services, including mutual funds, stock trading (both domestic and US), participation in initial public offerings (IPOs), and access to exchange-traded funds (ETFs). Users can also invest in digital gold and engage in intraday trading, futures, and options. Recently, Groww expanded its offerings to include instant loans for eligible customers. Additionally, the platform provides financial education through blogs, articles, and videos to help users make informed investment decisions. With over 40 million customers across more than 900 cities in India, Groww has gained significant popularity, particularly among users from smaller cities. The company has experienced rapid growth, especially during the pandemic, and has received substantial funding to support its expansion and service diversification.