The Griffin Group, based in Australia, is a boutique provider of project management, capital development, and promotional services in the Perth property market. They specialize in managing and integrating property projects to improve living standards and community development. Their services include corporate management, capital and investment services, and sales and marketing. The target audience is primarily property developers and investors. The unique selling proposition is their commitment to integrity, professionalism, and building strong relationships, which enables them to deliver high-quality properties and positive change in local communities[2].