GOOINN is a consultancy firm specializing in innovation and corporate entrepreneurship, with offices in London and Istanbul. Founded in 2015, the company operates in Turkey, the United Kingdom, and Germany. GOOINN is registered as a private limited company in the UK. The firm offers a range of services designed to help organizations foster innovation. This includes innovation and intrapreneurship training, idea generation workshops, and a proprietary 7 Steps GOOINNovation Model. GOOINN also provides an innovation portal tailored to the specific needs of its clients. The company focuses on empowering clients to develop innovative products that meet customer needs, emphasizing a "Build & Transfer" approach to enhance their innovation culture. GOOINN has collaborated with notable clients such as Zorlu Holding, Eczacıbaşı, ING, and SabancıDx, supporting them in creating startups and enhancing their innovation capabilities.