Golootlo is Pakistan's largest savings platform in the financial technology sector, founded in 2017 and headquartered in Karachi. The company connects millions of consumers with over 30,000 merchants across 158 cities, offering a comprehensive ecosystem for savings and merchant engagement. Golootlo provides a mobile application that gives users access to exclusive discounts on various products and services, including food, fashion, and travel. The platform integrates debit card services through partnerships with financial institutions like UnionPay and PayPak, allowing users to save on purchases. Additionally, Golootlo utilizes QR code technology for seamless transactions and has introduced SoftPOS technology in collaboration with Alliance Network to enhance payment acceptance for merchants. With a user base of more than 4 million on its app and access to over 40 million users through partnerships with mobile network operators and digital wallet services, Golootlo is well-integrated with most of Pakistan's banks and telco apps, making its services widely accessible.