Gold Corporation - The Perth Mint is a government-owned Australian company operating The Perth Mint, a leading precious metals enterprise. It refines, manufactures, and sells gold, silver, and platinum products globally[1][3]. Services include bullion trading, refining, and storage[4]. The target audience is investors and collectors worldwide. The unique selling proposition is its government guarantee and LBMA-accredited products, ensuring high-quality and secure transactions[2][3]. The Perth Mint is renowned for its iconic coins and bars, making it a trusted brand in the precious metals industry[1][3].