Goals101 - By M2P is a Transaction Behavioural Intelligence company based in Delhi, India. Founded in 2016, it focuses on using Artificial Intelligence and Machine Learning to drive business growth for banks and financial institutions. In December 2023, Goals101 was acquired by M2P Fintech for approximately $30 million. The company's flagship product, the Alpha Platform, is a big data solution that enhances banking experiences through personalized and automated services. It utilizes advanced technologies to analyze transactional data, helping banks and merchants develop targeted marketing strategies. Goals101 has partnered with over 10 leading banks and onboarded more than 100 merchants across 6 countries, analyzing over 125 million customer profiles. The company has reported significant improvements in response rates for its clients, averaging over 400%. Goals101 aims to make banking more relevant and beneficial through its innovative technology and expert team.