GMHBA Limited is an Australian not-for-profit health insurance and care company based in Geelong, Victoria. Established in 1934, it offers health insurance through two brands: GMHBA Health Insurance and Frank Health Insurance, covering over 328,000 Australians. Services include eye care, dental care, primary care, and allied health services. Their target audience is regional communities, focusing on personalized customer service and community health programs. The unique selling proposition is their "Healthier Together" philosophy, prioritizing members' health and wellbeing through specialized programs and community engagement[1][5].