Gjensidigestiftelsen is an independent nonprofit foundation established in 2007, based in Oslo, Norway. It manages long-term ownership of Gjensidige Forsikring ASA, distributes dividends to non-life insurance customers, and promotes health and safety through charitable donations[3]. The foundation acts on behalf of Gjensidige's Norwegian general insurance customers and is governed by 120 representatives elected by customers[3]. Its unique selling proposition is its commitment to community welfare and customer benefits, aligning with Gjensidige's insurance services in Norway, Denmark, Sweden, and the Baltic countries[1][3]. The target audience includes Gjensidige's insurance customers and the broader community.