GiveDirectly is a nonprofit organization that provides unconditional cash transfers to individuals living in extreme poverty, primarily in Africa and the U.S. They use mobile technology to deliver funds directly to recipients, allowing them to choose how to improve their lives. Their services include one-time cash transfers and ongoing basic income programs. The target audience is the world's poorest households. The unique selling proposition is the direct, no-strings-attached approach, which reduces intermediaries and empowers recipients with the dignity of choice, supported by rigorous research on effectiveness[1][2][3].