Gippsland Water provides urban and rural water, irrigation, and wastewater treatment services across a 5,000 square kilometer area in Victoria, Australia. Their services include water supply, wastewater management, and organic waste treatment through their Gippsland Regional Organics facility. The target audience includes residential and agricultural communities. A unique selling proposition is their commitment to sustainability and community engagement, offering resources like portable drinking fountains for community events. This approach emphasizes both service quality and environmental responsibility, aligning with their vision for a healthy and sustainable Gippsland region[2][3].