Gilsbar is a privately held health and benefit management organization offering insurance services and employee benefits consulting. They provide professional liability, workers' compensation, and commercial property insurance, along with strategies for managing employee benefits[1][3]. Their target audience includes businesses, employers, brokers, and affinity groups[3]. Gilsbar's unique selling proposition is its commitment to integrity, value creation, and long-term partnerships, focusing on personalized service and sophisticated technology[5]. They emphasize building lasting relationships and delivering tailored solutions to enhance clients' productivity and bottom line[3][5].