Gibson Insurance Group and TheGibsonEdge appear to be distinct entities. Gibson Insurance Group specializes in risk management for farmers, offering Multi-Peril Crop Insurance, Crop-Hail, and Livestock Risk Protection. Their target audience is agricultural producers in the Midwest. Their unique selling proposition (USP) is providing tailored risk management solutions to match each client's needs. TheGibsonEdge, on the other hand, is an insurance advisory firm that offers proactive insurance solutions to both local and national clients. Their USP is acting as advisors rather than just brokers, focusing on clients' best interests and providing proactive services.