Gentle Monster is a luxury eyewear brand from South Korea, founded in 2011 by Hankook Kim and Jay Oh. Headquartered in Seoul, the company has a global presence with over 20 flagship stores and more than 450 retailers across over 30 countries, including the U.S., U.K., China, and Japan. The brand is known for its unique combination of art-driven retail experiences and avant-garde eyewear design. Gentle Monster offers sunglasses and optical frames characterized by oversized, sculptural designs that cater to Asian facial features. Their flagship stores are designed to resemble contemporary art galleries, featuring thematic installations and collaborations with various artists. The company targets fashion-forward consumers, particularly in the Korean and Asian markets, while also expanding its reach globally through partnerships with high-end brands like Maison Margiela and Alexander Wang.