Gentera SAB de CV is a financial holding company based in Mexico, offering services like loans, savings, insurance, and payment channels. It targets micro-entrepreneurs and lower-income clients in Mexico and Peru, focusing on financial inclusion. Gentera's unique selling proposition is its commitment to serving underserved segments through tailored financial solutions and education, enhancing clients' quality of life. The company operates through brands like Compartamos Banco and Compartamos Financiera, providing a human-centered approach to financial services[1][2][3].