Geneva Financial LLC is a direct mortgage lender based in Chandler, Arizona, with over 130 branch locations nationwide. They offer various mortgage programs, including conventional, FHA, VA, and USDA loans, as well as refinancing and reverse mortgages[1][3]. Their target audience includes new homebuyers and experienced investors. The company emphasizes a "Human" experience, focusing on personalized customer service through licensed loan consultants rather than automation[1]. Their unique selling proposition is high compensation for loan originators and a wide range of competitive loan options, prioritizing human interaction over automation[1].