Generali Hong Kong offers a range of insurance solutions, including life, general, specialty, and employee benefits. Their services cater to diverse customer needs, providing comprehensive health and wealth solutions. The target audience includes individuals, professionals, and SMEs. Generali's unique selling proposition (USP) lies in its innovative products and strategic partnerships, such as with ZA Bank, enhancing customer experience through digital engagement and personalized services. This approach positions Generali as a "lifetime partner" for its customers, combining local expertise with global resources[1][3][5].