Gemini is a regulated cryptocurrency exchange, wallet, and custodian that allows users to buy, sell, and store over 150 cryptocurrencies securely. It offers services like mobile trading, payment apps, and a stablecoin called Gemini Dollar (GUSD). Gemini targets both individual investors and institutions, focusing on security and compliance. Its unique selling proposition is its emphasis on security, being fully regulated and compliant, and offering insured hot wallets and cold storage for assets. Gemini aims to provide a trusted platform for financial freedom, making it accessible and secure for users worldwide[1][3][4].