Geidea is a prominent provider of digital payment solutions in the Middle East, established in 2008 by Abdullah Faisal Al-Othman. Headquartered in Riyadh, Saudi Arabia, the company serves various locations in the GCC, including the UAE and Egypt. Geidea aims to make payment and commerce technology accessible and affordable, particularly for small and medium-sized enterprises (SMEs) and entrepreneurs. The company offers a variety of innovative services, including the SoftPos service, which enables merchants to accept payments through smartphones, eliminating the need for traditional point-of-sale devices. Geidea also provides integrated POS terminals tailored for different business types, digital banking technology for financial institutions, and business management solutions that help manage inventory, sales, and online orders from a single app. With a growing network of thousands of merchants, Geidea is focused on expanding its reach and driving digital transformation in the region.