Company Overview: GEICO is a leading U.S. auto insurer, offering a range of insurance products including auto, motorcycle, homeowners', life, pet, and more. It targets the general public, with a historical focus on government employees. GEICO operates directly with consumers via phone and internet, with over 300 local offices. Services: - Auto and vehicle insurance - Homeowners' and property insurance - Life insurance - Pet insurance Unique Selling Proposition (USP): GEICO's USP is its direct-to-consumer model, offering affordable rates and efficient service, supported by humorous advertising campaigns featuring the GEICO Gecko.