Gebana AG is a Swiss trading company founded in 1998, focusing on sustainable food supply chains. They combine social and ecological values by directly linking family farmers with consumers, bypassing intermediaries. Gebana offers organic and Fairtrade products, emphasizing quality over appearance. Their unique selling proposition is the direct-to-consumer model, where products are shipped ripe and fresh, reducing waste and food miles. The target audience includes environmentally conscious consumers and family farmers. Gebana also supports local economies through investments and crowd projects, promoting fairer global trade practices[1][3][4].