GBU Life is a member-owned, not-for-profit provider of life insurance and annuities based in Pittsburgh, PA. Founded in 1892, it offers competitively priced life insurance and generous annuity rates, focusing on financial security and community support. GBU Life targets families and individuals seeking stable financial futures and community involvement. Its unique selling proposition is its member-driven model, which keeps costs low and emphasizes philanthropy and volunteerism, allowing members to support local communities while securing their financial well-being[1][3][5].