Futora is a fintech company that specializes in technology solutions for structured financial products. Founded in 2019 as Modelity Marketplace, it became an independent entity in 2020. The company focuses on automating and streamlining the issuance, distribution, and lifecycle management of structured investment products for financial institutions. Futora offers an end-to-end platform that includes pre- and post-trade analytics, risk analysis, product testing, and lifecycle monitoring. It also provides a white-label marketplace solution for distributing proprietary or third-party products, along with customizable back-office workflows to meet regulatory compliance. The platform supports mass-market customization of investment products based on client preferences. Futora serves a range of clients, including private banks, retail banks, brokers, and asset managers, connecting them to a network of liquidity providers and product manufacturers. The company aims to democratize access to structured investments, providing tailored solutions for various wealth segments.