Fundfina is a fintech company dedicated to enhancing financial inclusion for micro, small, and medium enterprises (MSMEs) in emerging markets, particularly in India. Founded in 2017, it operates an embedded financial marketplace that connects lenders and borrowers through a technology-driven platform. Headquartered in Mumbai, Fundfina serves over 1 million retailers and merchants across India and has a presence in the UK. The company offers an embedded lending platform that allows corporates and financial institutions to create custom credit products based on real-time cash flow data. It also functions as a financial marketplace, bridging the gap between lenders and MSME borrowers by providing working capital loans and credit score improvement tools. Fundfina utilizes proprietary algorithms to assess creditworthiness, aiming to lower borrowing costs and enhance approval rates. With a team of approximately 25 employees, Fundfina is committed to transparency and data security, aligning its operations with regulatory standards to foster trust in the financial ecosystem.