Fundacion delamujer is a Colombian organization dedicated to empowering women through financial and social support. It offers microfinance services, including loans for business expansion and agricultural activities, targeting low-income women in both urban and rural areas[1][3]. Their mission is to improve the well-being of these women by providing access to responsible financial services[1]. The unique selling proposition is their focus on women's economic empowerment, promoting gender equality and poverty reduction[1][5]. Their services aim to enhance the quality of life for their clients and their families[3].