The Fund Executives Association Limited (FEAL) is a professional organization focused on leadership development for executives in the profit-to-member superannuation industry. FEAL offers events, education, and scholarships to enhance the capabilities of fund executives. Their target audience includes executives of not-for-profit super funds. The unique selling proposition is providing world-class professional development and networking opportunities tailored specifically to the superannuation sector, empowering leaders to achieve better retirement outcomes for their members[1][2]. FEAL's mission is to support industry leaders in navigating constant change and achieving financial peace-of-mind for their members[1][2].