Fujifilm India Pvt Ltd is a subsidiary of Fujifilm Corporation, operating in India as a wholesaler and distributor. The company offers a wide range of products including digital cameras (X-Series, GFX Series), instant cameras (Instax), binoculars, and lenses. Their target audience includes photography enthusiasts and professionals. The unique selling proposition (USP) of Fujifilm lies in its innovative imaging technologies and diverse product portfolio, which cater to both consumer and professional markets, enhancing the quality of life through advanced imaging solutions[1][3].