FrontYa is an Australian financial technology company founded in October 2021, specializing in real estate solutions. The company aims to help prospective homebuyers overcome the challenges of saving for home deposits in a competitive housing market. With property prices rising significantly, FrontYa offers a "Deposit Booster" service that addresses the deposit gap for individuals struggling to save enough for home ownership. The core offering of FrontYa is a financial partnership agreement that doubles a buyer's savings for deposits and stamp duty without interest charges or upfront costs. Repayment occurs after six years, based on a percentage of the property's appreciation. FrontYa also provides a self-service portal, allowing customers to explore their options independently while benefiting from data insights for targeted marketing. The company collaborates with Slalom to enhance its customer portal, focusing on user experience and campaign management.