FranShares is a Chicago-based startup founded in 2020 by Kenny Rose. The company focuses on making franchise investing accessible to individuals by allowing investments starting at $500. This approach aims to provide opportunities for passive income through a crowdfunding platform that connects retail and institutional investors with income-generating franchises across various industries. The platform offers services such as franchise selection, where a rigorous vetting process identifies high-quality investment opportunities. Investors can diversify their portfolios by choosing franchises from different sectors and locations, helping to mitigate risk. FranShares manages the operations of the franchises, enabling investors to earn passive income without direct involvement. The company emphasizes transparency by providing financial projections and growth strategies to support informed decision-making. FranShares targets a wide range of investors, including those new to franchise investing. The company also aims to support minority businesspeople by offering ownership opportunities in franchises. FranShares generates revenue through subscription fees from franchisees and franchisors, as well as fees from investors. Future plans include expanding investment offerings to include real estate.