Flux is an Australian financial education and technology company founded in 2020 by Gustavo Hoirisch, Justin Joffe, and Brett Joffe. The company specializes in digital tools aimed at improving financial literacy, particularly for younger and emerging affluent demographics. Flux was acquired by Netwealth on October 9, 2024, for $2.5 million, enhancing Netwealth's strategy to engage a broader range of investors. Flux offers a financial education platform that features gamified tools and content to make learning about money enjoyable and impactful. Their services include enterprise software solutions for institutions, helping them improve financial literacy among their clients. The company emphasizes inclusivity, ensuring that its educational resources are accessible to users from various financial backgrounds. Flux's mission is to democratize financial education and connect financial advisers with the next generation of investors.