Fluid Ventures is a SEBI-registered early-stage venture capital fund based in Gurugram, India, founded in 2020. The firm focuses on investing in direct-to-consumer (D2C) startups that prioritize sustainability and social impact. Fluid Ventures aims to support visionary entrepreneurs who are building digital-first consumer brands with a global reach. The firm provides early-stage funding, typically at the seed or pre-Series A stages, along with strategic mentorship to help startups scale and diversify their products. Fluid Ventures connects founders with a network of industry peers and supply chain partners, fostering a collaborative ecosystem. Their portfolio includes over 12 investments across various consumer categories, such as fabric retail, sustainable toys, and innerwear. Fluid Ventures is committed to nurturing founder-friendly partnerships, offering proactive guidance and community-building opportunities for portfolio companies.