Flourish Fi is a financial technology company based in San Francisco, California, founded in 2018 by Joan Rodriguez and Carlos Alberto Cuellar Salinas. The company focuses on enhancing financial wellness and customer engagement for financial institutions through behavioral science and gamification. Flourish Fi has raised $4.9 million in funding and operates at the Incubator/Accelerator stage. The company offers a behavioral science-driven platform that uses data-driven nudges and gamification to promote healthy financial habits. It also provides a financial companion app for micro-entrepreneurs, helping small businesses adopt better financial practices through personalized experiences. Additionally, Flourish Fi's Intelligence Hub delivers insights into customer behavior for financial institutions, guiding product development and decision-making. The company has transitioned to a B2B licensing model, offering white-label solutions to banks, credit unions, and fintechs, particularly in Latin America, with a mission to make financial wellness accessible to underserved populations.