Flormar is a well-known cosmetics brand that originated in Milan, Italy, in the late 1950s. After being acquired by the Şenbay Family in 1970, the company moved its production to Turkey, where it developed a strong understanding of diverse skin types and tones. In 2012, Flormar became part of Groupe Rocher, which helped expand its global presence. Today, Flormar operates in over 70 countries, with nearly 100,000 sales points and 800 standalone stores. The brand offers a wide range of color cosmetics and skincare products, including makeup items like blushes, foundations, eyeshadows, and lipsticks, as well as skincare essentials such as cleansers and moisturizers. Flormar emphasizes vibrant colors and inclusivity, catering to a global female demographic. With a significant market share in Turkey and exports to over 104 countries, Flormar is committed to uplifting women's confidence through its products while maintaining a focus on accessibility and affordability. The company produces around 120 million units annually and aims for consistent growth in the cosmetics market.