FlexShares Exchange Traded Funds is a goal-oriented ETF provider managed by Northern Trust Asset Management. The company focuses on investment solutions that align with specific investor goals through its Flexible Indexing approach. As of December 31, 2024, FlexShares manages 28 ETFs with $20.3 billion in assets under management. FlexShares employs a methodology that prioritizes investor objectives, such as capital appreciation and risk mitigation, over traditional index replication. Its strategies are categorized into four core objectives: capital appreciation, risk management, income generation, and liquidity management. The firm offers a range of products, including equity, fixed income, and multi-asset strategies, with a commitment to transparency and research-driven solutions. FlexShares targets long-term investors, including institutional clients, retail investors, and financial advisors, providing tailored risk/return profiles and outcome-oriented strategies.