Firstborn Group is a company based in Manchester, England, that connects consumers with financial services through innovative platforms and performance marketing. Founded in 2017, the company was previously known as ROI Media UK Ltd before rebranding in 2022 to focus on the financial sector. The company excels in performance marketing, user retention, and data management, particularly in the consumer finance space. They have developed advanced technology for lead generation and re-targeting, helping consumers find loans, refinancing, and insurance options. Firstborn Group serves over 1,500 individuals monthly in the Nordics, empowering them to manage their financial situations effectively. Firstborn Group values trust, respect, and teamwork, fostering a collaborative work environment. They have also engaged in several acquisitions to enhance their offerings and have received support to accelerate their growth strategy. Overall, Firstborn Group is dedicated to providing access to financial solutions and supporting the growth of their partners.