EX.CO, formerly known as Playbuzz, is a technology company founded in 2012 by Shaul Olmert and Tom Pachys. Originally based in Israel, the company moved its headquarters to New York City and rebranded in November 2019. Tom Pachys serves as the CEO, with Shachar Orren, Yaniv Lubinski, and Oren Regev in key leadership roles. EX.CO specializes in interactive content tools for publishers, offering features like polls, quizzes, and galleries that enhance audience engagement. The platform is utilized by thousands of publishers, marketers, and brands globally. Notable clients include major publishers such as The Daily Telegraph, Yahoo, AOL, Nasdaq, and News UK. The company has raised a total of $112.8 million in funding, with a focus on evolving its offerings, particularly in video technology for media engagement. In January 2024, EX.CO was selected as the preferred video platform by the Local Media Consortium, which represents around 5,000 local media outlets.