Finova Capital, LLC is a financial services company located in Rochelle Park, New Jersey. It specializes in merchant financing, primarily aimed at small businesses and startups by offering cash funding solutions. The company provides embedded small business financing through partnerships with payment processors, enhancing the financial services available to merchants. Finova Capital's offerings include Merchant CashTap products, which provide transparent financing options, and customized financial products developed through its proprietary technology. This approach allows payment processors to extend tailored financial services to their merchant networks, fostering stronger customer relationships. The company serves over 1 million small business merchants and collaborates with merchant acquirers and independent sales organizations to deliver effective financing solutions. With a leadership team experienced in fintech and operations, Finova Capital emphasizes transparency and collaboration to improve the financing experience for merchants and their partners.