Finotta is a fintech company based in Shawnee Mission, Kansas, founded in 2018. It specializes in personalized digital banking solutions tailored for financial institutions, particularly credit unions and community banks. The company, previously known as Destiny Debt Management, focuses on enhancing mobile banking experiences through its API-driven Personalized Financial Guidance (PFG) technology. Finotta's platform integrates predictive analytics and actionable insights to improve customer engagement and increase product conversions. Their offerings include personalization technology that embeds tailored financial guidance into digital banking channels, tools for revenue optimization, and features aimed at enhancing users' financial health and literacy. Finotta's mission is to empower financial institutions' customers and promote financial equality, guided by values such as empathy, transparency, accountability, and positivity.