Finology Ventures Pvt. Ltd. is a fintech startup based in Raipur, founded in 2017. Operating under the brand Finology, the company aims to democratize investment education and tools for Indian investors. It focuses on value investing principles and provides ethical financial guidance. The company offers a range of services, including investment education through certification courses and guided learning tailored to individual goals. It also provides AI-driven research tools for stock analysis and personalized financial planning. Finology serves over 2 million Indian investors, emphasizing long-term wealth creation and user-friendly tools. The company operates on a subscription-based revenue model, ensuring transparency with no commission-based recommendations. With a team of 41–60 employees, including co-founders Pranjal Kamra and Priya Jain, Finology is committed to leveraging technology to simplify investing and address investor challenges.