FinMkt, Inc. is a financial technology company based in New York City, founded in 2014 and rebranded in 2016. The company specializes in consumer lending, point of sale financing, and payment solutions. Its platform offers a customizable SaaS solution designed for lenders and enterprise partners across various industries. FinMkt provides a multi-lender, omnichannel point of sale financing platform that streamlines financial transactions. This includes embedded lending technology that allows businesses to integrate financing options directly into their sales processes, making it easier for consumers to access credit. The company focuses on delivering tailored solutions that meet the specific needs of different businesses, enhancing the financing experience for both businesses and consumers. FinMkt has secured significant funding to support its growth and has been recognized for its rapid expansion, ranking on the 2023 Inc. 5000 list. In February 2025, the company unveiled a new brand identity that reflects its commitment to innovation and seamless financial solutions.