FinEdge is a tech-enabled investment management company based in Gurgaon, India, established in 2011. The company focuses on addressing the 'advice gap' in the investment landscape by offering goal-based investment solutions. FinEdge manages over 1,400 crores in investments and serves clients in 1,200 cities across 76 countries. The company specializes in customized investment strategies tailored to individual financial goals. Its proprietary platform, Dreams into Action (DiA), combines technology with expert advice to facilitate personalized investment plans. Key services include goal-based investing, hyper-customized investment solutions, and guidance on tax-saving options like Equity-Linked Savings Scheme (ELSS) Mutual Funds. FinEdge caters to a diverse clientele, including Non-Resident Indians (NRIs) and over 20,000 individual investors, helping them navigate their investment journeys effectively. FinEdge is also recognized for its positive work culture, valuing employee input and fostering a supportive environment. The company emphasizes innovation and accessibility in its investment solutions, making it easier for a wide range of investors to achieve their financial objectives.