The Financial Advice Association Australia (FAAA) is the leading professional association for financial advisers in Australia, established in April 2023 from the merger of the Financial Planning Association of Australia and the Association of Financial Advisers. With a history of over 75 years, the FAAA represents around 11,000 members, including nearly 5,000 Certified Financial Planner (CFP) professionals. The FAAA administers the CFP certification program, ensuring that financial planning professionals meet high ethical and competency standards. The association advocates for the interests of financial advisers and their clients, emphasizing trust, transparency, and professionalism. It provides research and education, including insights on the value of advice and the importance of risk management and goal-based financial planning. Additionally, the FAAA offers professional development opportunities to enhance the skills and expertise of its members.