Fello is a Bengaluru-based fintech startup founded in 2021, recognized as India's first game-based savings and investment platform. The company focuses on Gen-Z and young millennials, offering a unique approach to financial growth through gamified savings and investment opportunities. Fello's app allows users to invest in secured assets like digital gold and peer-to-peer lending products. Users can participate in weekly draws for rewards, with the chance to win up to $1,000 by saving. The platform aims to provide higher yields than traditional savings accounts, making financial growth more accessible to younger audiences. With a team of 24 employees, Fello has raised a total of $5.62 million in funding, supported by notable investors like Entrepreneur First and Y Combinator. The company is committed to making finance engaging and rewarding, addressing the demand for innovative investment solutions in India.