The Federation of Investment Managers Malaysia (FIMM) is a self-regulatory organization that represents Malaysia’s unit trust and private retirement scheme sectors. It focuses on regulating industry practices and advocating for growth in line with national financial goals. FIMM plays a crucial role in enforcing compliance and professional standards for Unit Trust Scheme (UTS) and Private Retirement Scheme (PRS) consultants. FIMM promotes the development of Malaysia’s fund management industry, which is the second-largest in ASEAN, serving 13 million unique investors. The organization enhances consultant competency through certification exams, continuous professional development programs, and guidelines on advertising practices. It also provides investor support, including complaint resolution channels and public education through its Fimmy chatbot. FIMM collaborates with the Securities Commission Malaysia to ensure compliance with national capital market regulations. Its ecosystem includes unit trust management companies, PRS providers, and a diverse range of investors, from retail participants to high-net-worth individuals.