Fave is a fintech platform based in Kuala Lumpur, Malaysia, and part of the Pine Labs Group. It specializes in digital payment solutions and merchant services, operating in over 35 cities across Malaysia, Singapore, Indonesia, and India. With a workforce of 501–1,000 employees, Fave focuses on enhancing customer-merchant interactions by bridging offline commerce with digital tools. The company offers a smart payment app that allows users to pay with credit/debit cards and digital wallets while earning cashback and rewards. Fave also provides merchant solutions, including payment aggregation, loyalty programs, and marketing tools to help businesses attract and retain customers. Additionally, it features a deals platform that offers discounted vouchers for dining, wellness, and fitness services, enabling users to save significantly. Fave targets both consumers looking for seamless payment options and discounts, as well as small and medium-sized businesses aiming to digitize their operations.