FAMA Holdings Group is an investment holding company based in Riyadh, Saudi Arabia, founded in 1994 by HHP Faisal Bin Fahad and HHP Abdulaziz Bin Fahad. The company has a diverse portfolio of subsidiaries operating in various sectors, including hospitality, FMCG, agriculture, real estate, technology, facilities management, education, healthcare, and oil & gas. Key subsidiaries include Sunset Beach Resort, which focuses on hospitality, Al Mohamadia Dates Company, specializing in agricultural products, and FAMA Technologies, which provides IT solutions for the hospitality and retail sectors. FAMA Holdings Group also offers asset virtualization solutions through INOVx and manages investments across its various sectors. The company emphasizes innovation, creative problem-solving, and environmental responsibility, aligning its growth strategies with Saudi Arabia's Vision 2030. FAMA Holdings Group aims to diversify and expand its platforms while exploring new opportunities in the market.