Facet is a fintech company that provides subscription-based financial planning and wealth management services. Founded in 2016 by Patrick McKenna, Anders Jones, and Brent Weiss, Facet operates as a fee-only fiduciary, ensuring clients receive objective advice without commission-based incentives. The company serves over 10,000 individual clients and manages more than $2.5 billion in assets. In 2024, Facet raised $35 million in funding to enhance service accessibility. Facet offers a range of services, including holistic financial planning, investment management with low-fee ETFs, and account management for existing and new accounts. Clients can choose from tiered subscription plans starting at $2,000 annually, with asset management requiring a minimum of $500 per account. The company also provides educational resources such as videos and guides, along with extended customer support for higher-tier members. Facet is recognized as one of the fastest-growing financial services firms in the U.S., emphasizing a commitment to fiduciary standards and transparent pricing.