F88 is a Vietnamese financial services company founded in 2013, specializing in secured lending and insurance products. It offers loans against vehicle registrations, insurance for assets and health, and utility bill payments[1][3]. F88 targets micro and small businesses, as well as individual consumers, focusing on underbanked populations[3][4]. Its unique selling proposition is providing quick and easy access to financial services, with loan approvals within 15-30 minutes[5]. This fast and accessible model helps F88 stand out in Vietnam's financial sector.