Ethika Insurance Broking Private Limited is an insure-tech brokerage firm based in Hyderabad, founded in 2014 by Susheel Agarwal. Officially incorporated in 2015, Ethika aims to transform employee health insurance into proactive, wellness-oriented programs. The company emphasizes simplicity, empathy, and innovation, focusing on mid-sized businesses to create "30 lakh happier families" through preventive health initiatives. Ethika offers redesigned Employee Health Insurance Programs, known as "Employee Happiness Programs," which include on-demand medical consultations and access to financial experts. The firm provides streamlined claims assistance with personalized support, enhancing the overall experience for clients. By integrating technology with a human-centric approach, Ethika reduces administrative burdens for employers while improving employee health outcomes. The company is committed to building a purpose-driven organization that promotes holistic employee well-being.