The Essential Services Commission (ESC) is Victoria's independent economic regulator, overseeing essential services like electricity, gas, water, sewerage, ports, taxis, and rail freight. It promotes consumer interests regarding price, quality, and reliability[1][2]. The ESC's services include regulation, advice, and enforcement to ensure fair practices[3][4]. Its target audience is Victorian consumers. The unique selling proposition is its role as a consumer advocate, ensuring that essential services are delivered efficiently and affordably, while maintaining regulatory oversight to protect consumer interests[2][3].